We are not irresponsible. We have smoke detectors. We have insurance. Helmets when the kids ride bikes. We do what is expected.
And we know the world looks different now. Cyberattacks on hospitals. Contaminated drinking water. War in Europe. We read the government's crisis brochure. We nod. We understand.
But most of us have not done anything about it.
According to research from the SOM Institute at the University of Gothenburg, 68 per cent of Swedes have thought about their home preparedness. 61 per cent have not acquired a single item.
This is not an information problem. The brochure is in every home. The recommendation is clear: manage at least seven days on your own. Sveriges Riksbank recently recommended every adult keep at least 1,000 SEK in cash at home. In March 2026, MCF, Sweden's Agency for Civil Defence and Resilience, allocated 1.5 billion SEK to municipal preparedness.
The state is strengthening the system. But the system's own policy is clear: those who can manage on their own for a week should do so, so that resources reach those who cannot. The agency coordinates and informs. It does not sell preparedness products. That is the market's job.
And the market has offered flashlights in one store, water filters in another, and first aid kits in a third. Without a plan for how they work together. Without instructions that function at three in the morning. Without a form that makes you actually want to keep it in your home.
That is why we built Kapsel.
A system, not a box of stuff
Kapsel consists of one bag and three capsules: Energy & Light, Water & Health, Personal & Shelter. Over 30 components, organised by function. Every product tested and documented. A laminated handbook with step-by-step instructions designed to work under stress. We go through the difference between a box, a kit and a system in emergency kit or crisis box.
The system is reviewed by defence engineer Oskar Björk, with extensive experience from the Swedish Armed Forces. Designed by Ulf Quensel, formerly of IKEA. Sourcing and quality assurance by Mats Bengtsson, formerly of IKEA Trading. Quality-checked in Sweden. It was later independently named best in test 2026 by Testproffs, scoring 9.6 out of 10 and finishing first of eight kits.
Design changes behaviour
Hövding arrived, and suddenly adults wore bike helmets. Solstickan launched, and the fire extinguisher stood on the kitchen counter instead of sitting in a storage room.
Not because they were necessarily safer. But because people actually wanted them. And that is the whole point. What we want to keep is what we use. What we use is what protects us.
Most emergency kits are designed to be stored away. We designed one to be kept in your home. In 1000D Cordura from the same manufacturer that supplies Volvo and the Swedish Armed Forces. In two colours that work in a modern home.
The best preparedness is the one you actually have at home, packed, and know where it is.
Seven days. Covered.
Kapsel is available now from 4,999 SEK, with free shipping and a 30-day return policy. If you are still weighing your options, our guide on how to choose an emergency kit sets out the five criteria worth judging any option against, and the seven-day recommendation explains the standard itself. See the Kapsel Core.
Sources: Eriksson & Denk (2024), SOM Institute, University of Gothenburg. Sveriges Riksbank, March 2026. MCF, Sweden's Agency for Civil Defence and Resilience, March 2026.